AI Insights · Timothy · January 2021
Q4 2020 Geolocation Games Performance on iOS in the UK
An analysis of the UK's top iOS geolocation games in Q4 2020 reveals download and user trends. Sensor Tower provides detailed insights into the performance of these popular titles.
In the fourth quarter of 2020, geolocation games continued to engage audiences on the iOS platform in the United Kingdom. Sensor Tower's data offers a closer look at how these games performed during this period.
Pokémon GO
Niantic's Pokémon GO saw a consistent revenue trend, maintaining figures above $200K each week, with a peak at $382K in mid-November. Downloads hit a high of 40K in the week of December 21, while weekly active users (WAUs) saw a decline from over 1M in September to 940K by the year's end.
Minecraft Earth
Minecraft Earth experienced modest revenue with a notable increase to $144 in the final week of December. The game's downloads showed an upward trend towards the end of the year, rising to nearly 7K. WAUs also increased, reaching over 10K by the last week of December.
Five Nights at Freddy's AR
Revenue for Five Nights at Freddy's AR peaked at over $11K in the week of December 21, while downloads saw a significant rise to 4K that same week. The game's WAUs fluctuated, ending the year at over 10K.
Avo!
The innovative game Avo! had a steady revenue stream, with a slight increase to $195 in the last week of December. Downloads remained fairly stable, with a slight decrease to 1K by the year's end. WAUs saw a dip from 2.5K in September to 1.8K in December.
Harry Potter: Wizards Unite
Harry Potter: Wizards Unite by Niantic also displayed a consistent revenue pattern, concluding the year at $1.5K. Downloads for the game increased to 1.7K in the final week of December, while WAUs showed a slight increase to nearly 12K.
For more in-depth insights into the performance of geolocation games and other app categories, Sensor Tower's full suite of analytics tools is available to explore.
